Mining Industry Snapshot
With a projected $5.6 billion surplus in FY20/21 driven by strong economic and revenue factors, the mining industry is highly attractive to suppliers seeking lucrative contracts. Western Australia, in particular, has done spectacularly well posting a 1.7% increase in employment despite challenges associated with the COVID-19 pandemic.
Nurturing relationships with mining companies
Ambitious suppliers want effective ways to nurture relationships with mining companies with high value projects. They know well that business-related gift giving must abide by protocols for ethical professional conduct. What could suppliers to the mining industry do to provide value to decision makers while ensuring gift giving is within ethical guidelines?
Benefits of corporate gifting from mining suppliers
The marketing benefits of tasteful corporate gifting can include higher brand recognition, increased engagement, and deeper brand loyalty among mining B2b customers.
Effective ways to encourage top-of-mind recall of your business include providing corporate gifts and branded marketing merchandise or information that is useful to decision makers in mining companies.
These items also serve as a meaningful gesture of appreciation for the support of existing clients.
Clients appreciate the thoughtfulness and effort that goes into a tangible gift. In the Internet-connected age it is all too easy to say ‘Thank You’ with words or emails, or even through blanket statements, images or videos on social media. Taking the effort to create and send individual gifts of useful items shows your thoughtfulness and sincerity. For example, give a gift of fine wine with custom branded packaging if you know your client enjoys wine. Or create custom branded packaging of a gift that is meaningfully connected with your business.
The items can be of good quality while low enough in value to be ethically acceptable within Australian social business custom.
The perfect time of the year to do corporate gifting is during the end of the year when business activities may slow down, but diligent suppliers to the mining industry want to sustain a good connection with their clients and prospects into the new year.
Want expert help with producing uniquely branded corporate gifts? 3 reasons to consider Clockwork Print.
#1 – Useful gift ideas of great quality.
Thoughtful and useful corporate items like stunning desktop calendars and elegant yet sturdy drink coasters may help to connect the experience of “This item is useful” with “This supplier is customer-centric and knows what is useful to me”.
Corporate gift providers and high-calibre printing companies like us can provide classy yet affordable items that won’t burn a hole in your pocket when produced in enough quantities for all your clients.
#2 – Facilitate brand recall
Every time your gift recipients use the gifts you have provided, it creates an association with your business, consciously and also unconsciously. Make sure the gifts are of good quality so the connection stays positive.
Visual exposure to your logo and other corporate elements (like your brand colours, purpose statement and such) helps your brand earn a place in the client’s mind, for easy recall when the need for your products or services arises.
#3 Efficient use of your time.
When it comes to branded corporate gifts, consider outsourcing this client-nurturing and brand building activity to Clockwork Print as your print marketing solutions provider. Our experienced directors and staff can recommend which printing ideas, techniques and materials work best. Here are some of them:
- Desktop Calendars
- Custom Gift & Packaging
- Coasters & Wind Glass Holders
- Any custom corporate gift items to consider
Clockwork Print, your partner print marketing
For more ideas on marketing your business effectively to the mining sector at all stages of the buyer funnel, please see our webpage devoted to helping mining suppliers succeed through print marketing solutions.
