Business stationery is a broad term, but it can generally be considered to encompass all of the print materials that you use to communicate, share information, or promote your business to both new and existing clients. It can include both the materials that you use yourself in the business (e.g., letterheads, business cards, etc.), as well as marketing material that you might distribute and share with others, such as brochures, flyers and promotional gifts.
Clockwork Print specialises in business stationery printing for all types of businesses and organisations, and we can custom design a comprehensive range of stationery, marketing and promotional materials to meet your specific needs.
The Importance Of Business Stationery
Even in a world where much of what we do takes place online, there is no question that high quality, custom business stationery remains crucial to any enterprise or organisation, large or small.
For instance, it could be that your compliments slips or letterheads are the first point of contact a potential customer has with you, and as such they will instantly say something about your image, brand and values. As it is doing such an important job on your behalf, this sort of business stationery should therefore be professionally designed and produced to the highest quality.
Customised business stationery is also essential for networking. If you’re at a trade fair, expo, exhibition or conference, for instance, there are likely to be many opportunities to engage with both clients and others in related fields, and so you will need to be able to share with them high quality, professionally designed and printed stationery.
This will naturally include business cards, but you might also want to consider promotional gifts like pens, notepads, magnets, stickers or other forms of custom packaging that can you can present to people to act as an aide memoire , or use them as a means of engaging with potential clients.
Customised business stationery printing
When you are considering the look of your custom printing stationery, it is highly desirable to have a coherent design style that can be applied to all parts of your stationery portfolio. This will enable you to present a consistent image to the world, while also showcasing your professional approach and high standards of presentation.
For instance, all of the stationery you use for correspondence (e.g., envelopes, letterheads, compliments slips, etc.) should use the same logo, brand colours, fonts and paper stock in order to create a comprehensive brand image. This reassures clients that your business has a strong sense of identity, and that you care about presenting a professional image.
This identity should also extend to your printed marketing and promotional materials. Brochures, flyers, posters, pull up banners, catalogues and other printed advertising should all build on a distinctive house style that is instantly recognisable and fits in with your brand and image.
The above demonstrates the importance of customised business stationery, and why the skills of a professional design and print team is needed help you to maximise your reach and produce a consistent look and image.
What should my business stationery include?
Although every business is different, most organisations will need certain key custom business stationery products as a minimum:
- Business cards — These continue to be one of the most common methods used to share contact details and other essential business information with clients, suppliers, other industry professionals, etc.
- Letterheads — Your correspondence, including invoices and receipts, will always look better if it is sent out on a well designed letterhead that has recognisable branding.
- Envelopes — Branded envelopes add an extra layer of professionalism to your correspondence, and can assist in ensuring your mail outs receive due attention when they land on someone’s desk.
- With Compliments slips — These give you the ideal opportunity to personalise business correspondence with a handwritten message.
- Notepads — Notepads and other types of promotional gifts, such as pens, magnets, stickers and the like, are a high cost effective way of ensuring exisiting and potential clients always have your name in mind,
Why is corporate stationery essential?
Overall, corporate stationery continues to be essential for a number of reasons.
As discussed above, custom business stationery is a means of establishing an identity, both within your business and when engaging with others. It grows brand recognition through the consistent use of logo, colours, fonts, etc., across all of your printed material, and means people always have easy access to your essential contact information.
Customised business stationery also looks highly professional and suggests a sense of permanence and stability about your business. It acts as the public face of your organisation, and demonstrates attention to detail and concern for how you are perceived.
Therefore, it pays to have your business stationery printing in Perth taken care of by a professional design team, and ensure that it is printed and produced to the highest possible standards.