Who doesn’t love receiving a free coffee or a discount? If there’s a café you visit regularly, getting those 10 coffees won’t take you long. It could be one free cup every two weeks. Loyalty cards are a win-win for customers and businesses.
Loyalty programs are a popular marketing tool for all types of businesses. They’re a great way to encourage your customers to keep coming back, as you’re rewarding their purchase behaviour. You’ll get to know these people better, too.
There are plenty of ways you can launch a loyalty program. Whether it’s offering store credits, faster service, prizes or discounts, the cool thing is, it’s up to you (and almost every kind of incentive works).
Let’s have a look at why so many companies are introducing loyalty programs into their marketing.
The card every business (and their customers) should have.
Check your pockets and wallet. We bet there’s a loyalty card lying around somewhere. Here’s why they can work for your business, too.
- Increase sales
While you might have a steady flow of customers, how many of them are repeat buyers? The people who return to your business regularly are extremely important because you can rely on them. A loyalty card is a nice incentive to encourage repeat customers and to reward your repeat customers.
- Reduce marketing costs
By having a steady flow of customers, rail hail or shine, you don’t have to invest as much in advertising and marketing costs. It’s more difficult (and expensive) to reach new customers than it is to nurture your current ones.
- Foster deeper connections
By seeing your customers regularly and having conversations with them, you can find out what they like and don’t like, their needs and feedback. If you’re looking to introduce a new product, the strong relationships you have with your loyal customers might give you the space to test it.
- Boost your reputation
Your customers might have your loyalty card on their fridge or a side table near the front door. It might be seen by friends or family, who are looking for a product like yours. The card becomes a form of subtle advertising, as it might spark a conversation about your product or reaffirm your brand.
- Keeps your customers happy
Most importantly, a loyalty card ‘shows’ your customers that you care about them. Welcome return customers and add a little ‘thank you’ line in the design to sweeten the interaction. Your customers want to feel appreciated and connected to the companies they deal with. Then they’ll bring friends! A loyalty card is a simple, effective way to do this.
Loyalty card designers.
Your loyalty cards don’t have to be big. Think about the size of your business card. Something that fits easily into their purse or wallet (so it’s always on them). Talk to the team at Clockwork Print. We create loyalty cards that your customers will pick up and actually use. The best part? We offer the full package; the design and the printing. To get started, contact us on 08 6254 9999 or email us at clockwork@qualitypress.com.au.
