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  3. 3 ON-THE-GO MARKETING TACTICS

3 ON-THE-GO MARKETING TACTICS

Creative vehicle graphics

Grab the attention of other drivers on the road by investing in vehicle graphics. Spread your business far and wide, just by driving around.

When we think of advertising, a TV ad or magazine print promotion often comes to mind. But as the world has changed with technology, so has advertising. But think of one thing that hasn’t changed. It’s something all of us do, every day: driving.

Having your company promoted on your vehicle is an effective way to connect with people who might otherwise not have seen you. Think about how many people you drive past on the roads. That’s literally hundreds of potential customers.

1. Magnetic car signs

By placing magnetic car signs or car bumper stickers on your vehicle, you’re sharing your brand story. The more and more they spot your vehicle, the deeper your name will resonate with them. When they need your service, you’ll be top of mind. Name recognition plays an important role in gaining new customers. It’s marketing 101.

Bumper stickers work effectively, especially for driving around the city. It’s probably the one time where being stuck in traffic is actually a good thing. The car behind you will be staring at your logo and phone number. These stickers can also be placed on windows and buildings (or anywhere you want your brand to be seen).

2. One-way vision

Similarly, one-way vision signs attract people who are driving or walking around. They’re digitally printed vinyl graphics that are water-resistant. If your car park is in a high-traffic area, consider one-way vision stickers. They’re a great way to showcase your brand while your car is parked. The perforations allow you to see the world through the graphic – but not vice versa. Make the most of your rear window with this marketing tool. Think about a creative market slogan, and this strategy is a winner. Because it’s done digitally, the design options are almost endless.

3. Spot graphics

You can have fun with your vehicle communications, by adding spot graphics. They only cover a small space of your car and usually just include a graphic, phone number, and short amount of text. Because they’re easy to update, you can change these graphics regularly. Got a special you’re currently running? Here’s the perfect spot to promote it.

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  3. MARKETING IDEAS TO HELP MINING INDUSTRY SUPPLIERS SUCCEED: BENEFITS OF GIVING CORPORATE GIFTS

MARKETING IDEAS TO HELP MINING INDUSTRY SUPPLIERS SUCCEED: BENEFITS OF GIVING CORPORATE GIFTS

Mining Industry Snapshot

With a projected $5.6 billion surplus in FY20/21 driven by strong economic and revenue factors, the mining industry is highly attractive to suppliers seeking lucrative contracts. Western Australia, in particular, has done spectacularly well posting a 1.7% increase in employment despite challenges associated with the COVID-19 pandemic. 

Nurturing relationships with mining companies

Ambitious suppliers want effective ways to nurture relationships with mining companies with high value projects. They know well that business-related gift giving must abide by protocols for ethical professional conduct. What could suppliers to the mining industry do to provide value to decision makers while ensuring gift giving is within ethical guidelines? 

Benefits of corporate gifting from mining suppliers

The marketing benefits of tasteful corporate gifting can include higher brand recognition, increased engagement, and deeper brand loyalty among mining B2b customers. 

Effective ways to encourage top-of-mind recall of your business include providing corporate gifts and branded marketing merchandise or information that is useful to decision makers in mining companies. 

These items also serve as a meaningful gesture of appreciation for the support of existing clients. 

Clients appreciate the thoughtfulness and effort that goes into a tangible gift. In the Internet-connected age it is all too easy to say ‘Thank You’ with words or emails, or even through blanket statements, images or videos on social media. Taking the effort to create and send individual gifts of useful items shows your thoughtfulness and sincerity.  For example, give a gift of fine wine with custom branded packaging if you know your client enjoys wine. Or create custom branded packaging of a gift that is meaningfully connected with your business. 

The items can be of good quality while low enough in value to be ethically acceptable within Australian social business custom.  

The perfect time of the year to do corporate gifting is during the end of the year when business activities may slow down, but diligent suppliers to the mining industry want to sustain a good connection with their clients and prospects into the new year.

Want expert help with producing uniquely branded corporate gifts? 3 reasons to consider Clockwork Print.

#1 – Useful gift ideas of great quality.

Thoughtful and useful corporate items like stunning desktop calendars and elegant yet sturdy drink coasters may help to connect the experience of “This item is useful” with “This supplier is customer-centric and knows what is useful to me”. 

Corporate gift providers and high-calibre printing companies like us can provide classy yet affordable items that won’t burn a hole in your pocket when produced in enough quantities for all your clients.

#2 – Facilitate brand recall

Every time your gift recipients use the gifts you have provided, it creates an association with your business, consciously and also unconsciously. Make sure the gifts are of good quality so the connection stays positive.  

Visual exposure to your logo and other corporate elements (like your brand colours, purpose statement and such) helps your brand earn a place in the client’s mind, for easy recall when the need for your products or services arises. 

#3 Efficient use of your time.

When it comes to branded corporate gifts, consider outsourcing this client-nurturing and brand building activity to Clockwork Print as your print marketing solutions provider. Our experienced directors and staff can recommend which printing ideas, techniques and materials work best. Here are some of them:

  • Desktop Calendars
  • Custom Gift & Packaging
  • Coasters & Wind Glass Holders
  • Any custom corporate gift items to consider

Clockwork Print, your partner print marketing

For more ideas on marketing your business effectively to the mining sector at all stages of the buyer funnel, please see our webpage devoted to helping mining suppliers succeed through print marketing solutions.

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  3. LET PEOPLE KNOW YOUR LAW FIRM EXISTS AND GET THEM TO REMEMBER YOU WHEN THEY NEED LEGAL SERVICES

LET PEOPLE KNOW YOUR LAW FIRM EXISTS AND GET THEM TO REMEMBER YOU WHEN THEY NEED LEGAL SERVICES

Sharing ideas that help owners of law firms grow their business, we published 7 reasons why it’s worth the effort to produce branded corporate gifts for your legal clients last month.

This month, let’s look at how law firms could connect better with more people in and around their local community. Let the people in your neighbourhood know you exist! You, your legal services and the value you provide will then feel more real to them, creating more trust. 

lawyer-megaphone-marketing

Connect better with your community

Stand out better in your profession. In the past decade, the number of lawyers in Australia has increased at a higher rate (almost doubled) than general population increase in the country (about one third). In a saturated market, putting more focus on raising brand awareness can help you capture more market share. Print marketing can be an effective part of the solution. 

Make the best of abundant opportunities. A fast-growing and economically robust city like Perth provides lots of opportunities and demand for legal services, especially in the corporate, commercial, and resources realms. In addition, with travel restrictions related to COVID mean that more people are looking at WA-based law firms to help them take care of legal matters. 

Great ways to make your presence felt

Outdoor advertising in your community.

Strategically placed outdoor advertising creates a presence for your business in your community. Often placed near high-traffic locations (like on top of buildings at major traffic junctions, at airport halls, train stations, and major bus stops), large-format billboards or posters provide regular exposure to your business in the everyday lives of Perth locals. This amplifies recall when combined with other marketing efforts, offline or online.  

To inject more dynamism to capture more attention, consider mobile billboards on buses, trains, and taxis, as well as branded vehicle graphics on your own ride.  

Brand presence on your street.

Retailers do this best, but law firms can also command attention tastefully at their business premises within the ethical marketing guidelines for the law profession. Make a strong impression with a branded office facade. For example, if you have street-facing doors or windows, you can enhance your brand with print marketing. Create a consistent professional branding experience, especially for prospects who visit your office. 

For new prospects, you further make an impression by taking a physical walkthrough of the major pathways leading to your office to check if signage is needed to guide visitors confidently to your office location. Fixed and portable signage options include prominent logos on the side of your building, a banner on an external wall,  directional portable A-frame signs, pop-up signage at entrances and lobbies, and more. 

clockwork print billboard large format print ad sample

Let Clockwork Print make it happen

We’ve been in the print marketing business long enough to provide a useful variety of ideas for successful B2B marketing. We also have the expertise to recommend the right materials suitable for display conditions outdoors. Discover what we could do for you by contacting us today.

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  3. #7 REASONS WHY IT’S WORTH THE EFFORT TO PRODUCE BRANDED CORPORATE GIFTS FOR YOUR LEGAL CLIENTS

#7 REASONS WHY IT’S WORTH THE EFFORT TO PRODUCE BRANDED CORPORATE GIFTS FOR YOUR LEGAL CLIENTS

The end (and start) of a year is a perfect time to thank your clients for choosing you as their lawyer, show that you appreciate them, and let them know you will always be there for them. Assure them of your professional support even throughout the festive season, especially if there are delays in the progress of legal consultations or complex legal cases. 

To say it in appropriate professional ways that provide real value for them as well as for your business, here are seven reasons branded corporate gifts could be the perfect solution.

#1 Tangibility shows sincerity.

In the Internet-connected age, it is all too easy to say ‘Thank You’ with words or emails, or even through blanket statements, images or videos on social media. Taking the effort to create and send individual gifts of useful items shows your thoughtfulness and sincerity. It also suggests your firm is successful enough to have the budget for appreciation gifts. For example, give a memorable gift of fine wine with custom branded packaging.

#2 Association with useful quality items.

Thoughtful and useful corporate items like stunning desktop calendars and elegant yet sturdy drink coasters help to connect the experience of “This item is useful” with “The associated law firm has got my back”.
 

#3 People enjoy being appreciated.

Whether you practice family, property, commercial, public, taxation, or other areas of law, showing client appreciation in tangible ways can make them feel good and makes you feel good. It is after all the season for goodwill. Corporate gifts create a positive emotional connection between your clients and your business. 

#4 Nurture top-of-mind recall with repeated use.

Whether you print branded content like your firm’s logo directly into corporate gifts or produce durable quality labels or stickers to put on practical gift items that can be used repeatedly, you can nurture top-of-mind recall. This is done through positive brand association initiated by the actions of your clients when they use your branded corporate gift items as part of their daily life. There is less advertising imposition. 

#5 Direct branding exposure.

Visual exposure to your logo and other corporate elements (like your brand colours, purpose statement and such) helps clients store your business better in their memory for easy retrieval when the need arises. 

#6 Affordable choice of items.

Corporate gift providers and high-calibre printing companies like us can provide classy yet cost-effective items that won’t burn a hole in your budget when produced in quantities enough for distribution to all your clients. 

#7 Efficient use of your time.

When it comes to branded corporate gifts, consider outsourcing this client-nurturing and brand building activity to Clockwork Print as your print marketing solutions provider. Our experienced directors and staff can recommend which printing ideas, techniques and materials work best. Here are some of them:

  • Desktop Calendars
  • Custom Gift & Packaging
  • Coasters & Wind Glass Holders
  • Any custom corporate gift items to consider

Clockwork Print, your partner print marketing

To connect with us, and get more ideas on marketing your law firm effectively at all stages of the buyer funnel, please see our webpage devoted to helping the legal profession succeed through print marketing solutions. 

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  3. What Print Material Do You Need For If You’re Standing For Election

What Print Material Do You Need For If You’re Standing For Election

It’s that time again — the end of the three-year election cycle, which means Australians are going to the polls to elect a federal government on Saturday 21 May 2022.

Voting in Australia is compulsory, and anyone on the electoral register who doesn’t cast their vote is issued a $20 penalty from the Australian Electoral Commission. If you don’t pay this penalty, you could face a heavy fine, and/or end up in court.

The fact that voting is compulsory is one of the reasons why we are bombarded with so much campaigning material in the run up to the election — candidates know that with every eligible person having to cast a vote, it is important to try and reach as many people as possible, including (or especially) those who don’t have much interest in politics at any other time.

australian-election-ballot-box

Australian Election Key Dates

In the run up to a federal election, there are key dates that have to be adhered to by candidates and parties (e.g., when lists of candidates have to be finalised, etc.), as well as important dates for voters to know.

As well as the date of the election, many voters will find it useful to know that early voting begins on 9 May 2022 (which enables you to vote ahead of the general election). Another useful date is 18 May 2022, which is the last available date you can apply to have a postal vote, enabling you to vote without attending a polling booth.

The federal election campaign hasn’t officially started but parties are already spending big on online advertising

If you’ve watched a video on YouTube in the last month or so, logged in to Facebook or been on Twitter, you can’t have failed to notice that political parties are in full campaigning mode. Both major and minor parties are engaged in a variety of online advertising in an attempt to win your vote. 

However, Australian elections still utilise a wide variety of traditional print methods and materials to reach out to the electorate. No matter how you feel about them, you can’t avoid the face of candidates beaming out at you from every lamp post, or key campaign slogans seemingly every billboard.

This means that anyone standing for any sort of office — local council, state parliament or federal government — needs to ensure they have a full range and variety of media in their campaigning arsenal. 

Election material checklist

Anyone campaigning for office needs to have a variety of print materials they can display in all types of locations, or which can easily be distributed to voters on the doorstep and elsewhere. These include:

  • Corflute signs — printed signs we see attached to fences, walls and elsewhere that usually feature the face of the candidate, or a party’s key slogans or attack messages;
  • Banners — pull up or vinyl banners are very popular with people who are campaigning as they are lightweight, portable, and can be set up quickly and easily almost anywhere;
  • A-frame signs — a classic form of portable, temporary advertising, a-frame signs (or sandwich boards, as they’re sometimes called), can be created in a range of styles and media for display just about anywhere.
  • Posters and flyers — no election campaign is complete without posters that supporters can display in their windows, and leaflets which can be delivered to people’s letter boxes or handed out when campaigning in public;
  • Letters and envelopes — most political candidates will send a personalised letter to people in their electorate in order to convey their policies, and it is more effective if this sort of stationary is well designed, using the party’s colours and branding, and images of the candidate; and
  • Postal vote applications forms — most parties in an Australian federal election send out to residents in their electorate an application form for a postal vote, so that they can request a postal vote quickly and easily.

Clockwork Print, your Australian electoral print marketing partners

At Clockwork Print, we specialise in designing and printing a full range of campaigning and advertising materials for candidates in all forms of election. In addition, we can help clubs and organisations with devising and printing stationary and other promotional materials that can be used in a variety of contexts. 

Contact us to find out more about how we can help you to get your message out to the public and reach as many people as possible. 

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  3. How To Design Printed Election Materials To Meet AEC Guidelines

How To Design Printed Election Materials To Meet AEC Guidelines

As the 2022 Australian federal election is wound up and the final votes counted, many of us will no doubt have had our fill of seeing election posters on every street corner, and endless leaflets coming in through the letterbox!

However, what you might not have noticed when examining your local candidate’s pitch for your vote is the fine print, i.e., the authorisation that election materials must include in their design.

In our previous post on printed election materials, we looked at what should go into a successful poster, corflute or leaflet design. In this post, we will now look at the authorisation requirements that need to be included as part of any form of electoral communication.

australian-election-ballot-box

What communications require an authorisation?

The Australian Electoral Commission (AEC) issues guidance intended for candidates, political parties or anyone else issuing or publishing communications in an election or referendum, about how the authorisation for that communication is to be displayed.

These apply to any materials that are designed to influence how constituents cast their vote, and includes posters and brochures, how-to-vote cards, campaign letters and flyers that are sent directly to voters.

The purpose of including an authorisation on electoral communications is to give confidence in the transparency and accountability of the electoral process, and to ensure the traceability of all advertising and promotional materials released and distributed prior to an election.

Designing print electoral communications


When you are designing electoral communications that are intended for print, the AEC guidelines say that the particulars of the person or entity who has authorised the material have to be incorporated into the design. The way in which they should be displayed will depend on the type of communication or media. 

australian electoral commission logo

For example, a printed poster for display on the street during an election that is authorised by what the AEC terms a ‘natural person’ needs to include that person’s name and address, e.g., Authorised by Jack Smith, 14 Station Road, Cityville 1234. 

If the authorisation is by an entity, or someone who is not a natural person, it needs to include the name of the entity and the town or city in which it is based, e.g., Authorised by The Vote For Me Party, Cityville.

As well as the scope of information, the AEC guidelines also describe the manner in which authorisations have to be displayed. 

These relate to the prominence and legibility of the authorisation. For instance, it needs to be able to be read easily in the context in which it is displayed (e.g., if it’s on a billboard, it should be large enough to be read from a distance), and not placed over or under images. The colour of the text needs to stand out against the background, while if the authorisation is on a sticker, it should be designed not to fade or peel off.

Therefore, when you are preparing posters, brochures, stickers or leaflets ahead of an election, it’s important to understand that every element of the design is crucial — not just the candidate’s image, name, party and colours, but the authorisation requirements as set out by the AEC as well.

Clockwork print, your electoral print marketing partners

It is important for anyone printing electoral communications to understand the AEC guidelines with regard to the inclusion and clarity of authorisations. 

As highly experienced designers and printers, Clockwork Print will work with you to ensure that any materials you are preparing ahead of an election — whether local, state or federal — are compliant in this regard.

What’s more, our experienced team of designers can help you to create a wide variety of election advertising materials that effectively and positively convey your message to as wide an audience as possible.

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  3. WA COVID-19 UPDATE

WA COVID-19 UPDATE

Following the latest public health advice, our office in West Perth will be OPEN from 8:30am on Monday, 8 February 2021. It will be business as usual, with guidelines in place during the post-lockdown transition period.

It will be a requirement that all staff and visitors must wear a mask inside our offices. It will also be mandatory to sign in to the building at our Reception, or at our rear entrance for delivery items only, each time you arrive to the building. Registration books will be situated at both entrances.

If you have any questions or concerns, please don’t hesitate to contact us on 08 6254 9999

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  3. The Importance of Packaging

The Importance of Packaging

As more and more things continue to vie for our attention, if you have a product, it’s important to stand out. And what’s one of the first things that people see? The packaging.
People base their buying decisions on the packaging alone. It’s more than just a pretty label, a catchy tag line, and nice visuals. It could be the difference between a sale or not.

The ingredients of creative packaging: Colours, visual placement, functionality & curiosity.

From the colour and shape to the way it compares to similar products, packaging dramatically influences consumer decisions. This makes it an essential marketing tool for your brand. For example, what comes to mind when you think of Tiffany and Co? Chances are, it’s that beautiful, delicate turquoise green box – you probably even think of this before the ring.

This is the kind of reaction you want to initiate with your brand. They see your product on the shelf and immediately pick it up. To achieve this, the creative packaging is required. It needs to be eye-catching and differentiate you from competitors. The use of particular colours and images is a packaging strategy. What emotion would you like to evoke in your potential customers? Colour is one of the ways to initiate this desired reaction.

Has your logo or part of becoming synonymous with your brand? Like the Target logo, for example. If so, placement is important in your product packaging. What are some of your favourite brands? What packaging pulls you in and why? Try and get into the mind of your consumers. Appealing to someone’s curiosity is another great packaging strategy. When someone’s standing in the aisle is looking at literally hundreds of products, how can you be a bit different, so they pick up your product? Is there a specific visual you can use to take an otherwise corporate product and make it a little bit edgy? This will get people looking… and hopefully buying.

Functionality is also important. Are they going to have trouble taking it home or wrapping it to give to a friend? While the packaging might look cool and appeal to their curiosity, it can’t be too out there for them to reconsider buying it. Will it survive in transit? What about after it’s been opened – will the material make it last long?

All of these questions can be answered with the help of a team of advertising packaging creatives.

Packaging your product for success.

At Clockwork Print, we’re packaging specialists. We understand that many factors determine a product’s success, and we’ll make sure the packaging is one of them. This means the size, shape, colour, cost, durability, and safety attributes are in line with your customer’s expectations. Select one of our almost-countless designs, or let’s customise one for you. Printing options include full-colour print, UV or laminated coatings.

We’re not just packaging experts. We’re also printing experts… who can provide you with the packaging that can help you sell your product? Contact us or request a quote to see what we can do for you!

Contact Us

Contact Information
Welshpool Office
8 Babel Road 
Welshpool, 6106
Phone: 08 6254 9999
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