Mining Industry Snapshot

With a projected $5.6 billion surplus in FY20/21 driven by strong economic and revenue factors, the mining industry is highly attractive to suppliers seeking lucrative contracts. Western Australia, in particular, has done spectacularly well posting a 1.7% increase in employment despite challenges associated with the COVID-19 pandemic. 

Nurturing relationships with mining companies

Ambitious suppliers want effective ways to nurture relationships with mining companies with high value projects. They know well that business-related gift giving must abide by protocols for ethical professional conduct. What could suppliers to the mining industry do to provide value to decision makers while ensuring gift giving is within ethical guidelines? 

Benefits of corporate gifting from mining suppliers

The marketing benefits of tasteful corporate gifting can include higher brand recognition, increased engagement, and deeper brand loyalty among mining B2b customers. 

Effective ways to encourage top-of-mind recall of your business include providing corporate gifts and branded marketing merchandise or information that is useful to decision makers in mining companies. 

These items also serve as a meaningful gesture of appreciation for the support of existing clients. 

Clients appreciate the thoughtfulness and effort that goes into a tangible gift. In the Internet-connected age it is all too easy to say ‘Thank You’ with words or emails, or even through blanket statements, images or videos on social media. Taking the effort to create and send individual gifts of useful items shows your thoughtfulness and sincerity.  For example, give a gift of fine wine with custom branded packaging if you know your client enjoys wine. Or create custom branded packaging of a gift that is meaningfully connected with your business. 

The items can be of good quality while low enough in value to be ethically acceptable within Australian social business custom.  

The perfect time of the year to do corporate gifting is during the end of the year when business activities may slow down, but diligent suppliers to the mining industry want to sustain a good connection with their clients and prospects into the new year.

Want expert help with producing uniquely branded corporate gifts? 3 reasons to consider Clockwork Print.

#1 – Useful gift ideas of great quality.

Thoughtful and useful corporate items like stunning desktop calendars and elegant yet sturdy drink coasters may help to connect the experience of “This item is useful” with “This supplier is customer-centric and knows what is useful to me”. 

Corporate gift providers and high-calibre printing companies like us can provide classy yet affordable items that won’t burn a hole in your pocket when produced in enough quantities for all your clients.

#2 – Facilitate brand recall

Every time your gift recipients use the gifts you have provided, it creates an association with your business, consciously and also unconsciously. Make sure the gifts are of good quality so the connection stays positive.  

Visual exposure to your logo and other corporate elements (like your brand colours, purpose statement and such) helps your brand earn a place in the client’s mind, for easy recall when the need for your products or services arises. 

#3 Efficient use of your time.

When it comes to branded corporate gifts, consider outsourcing this client-nurturing and brand building activity to Clockwork Print as your print marketing solutions provider. Our experienced directors and staff can recommend which printing ideas, techniques and materials work best. Here are some of them:

• Desktop Calendars
• Custom Gift & Packaging
• Coasters & Wind Glass Holders
• Any custom corporate gift items to consider

Clockwork Print, your partner print marketing

For more ideas on marketing your business effectively to the mining sector at all stages of the buyer funnel, please see our webpage devoted to helping mining suppliers succeed through print marketing solutions.

Sharing ideas that help owners of law firms grow their business, we published 7 reasons why it’s worth the effort to produce branded corporate gifts for your legal clients last month.

This month, let’s look at how law firms could connect better with more people in and around their local community. Let the people in your neighbourhood know you exist! You, your legal services and the value you provide will then feel more real to them, creating more trust. 

Connect better with your community

Stand out better in your profession. In the past decade, the number of lawyers in Australia has increased at a higher rate (almost doubled) than general population increase in the country (about one third). In a saturated market, putting more focus on raising brand awareness can help you capture more market share. Print marketing can be an effective part of the solution. 

Make the best of abundant opportunities. A fast-growing and economically robust city like Perth provides lots of opportunities and demand for legal services, especially in the corporate, commercial, and resources realms. In addition, with travel restrictions related to COVID mean that more people are looking at WA-based law firms to help them take care of legal matters. 

Great ways to make your presence felt

Outdoor advertising in your community.

Strategically placed outdoor advertising creates a presence for your business in your community. Often placed near high-traffic locations (like on top of buildings at major traffic junctions, at airport halls, train stations, and major bus stops), large-format billboards or posters provide regular exposure to your business in the everyday lives of Perth locals. This amplifies recall when combined with other marketing efforts, offline or online.  

To inject more dynamism to capture more attention, consider mobile billboards on buses, trains, and taxis, as well as branded vehicle graphics on your own ride.  

Brand presence on your street.

Retailers do this best, but law firms can also command attention tastefully at their business premises within the ethical marketing guidelines for the law profession. Make a strong impression with a branded office facade. For example, if you have street-facing doors or windows, you can enhance your brand with print marketing. Create a consistent professional branding experience, especially for prospects who visit your office. 

For new prospects, you further make an impression by taking a physical walkthrough of the major pathways leading to your office to check if signage is needed to guide visitors confidently to your office location. Fixed and portable signage options include prominent logos on the side of your building, a banner on an external wall,  directional portable A-frame signs, pop-up signage at entrances and lobbies, and more. 

Let Clockwork Print make it happen

We’ve been in the print marketing business long enough to provide a useful variety of ideas for successful B2B marketing. We also have the expertise to recommend the right materials suitable for display conditions outdoors. Discover what we could do for you by contacting us today.

The end (and start) of a year is a perfect time to thank your clients for choosing you as their lawyer, show that you appreciate them, and let them know you will always be there for them. Assure them of your professional support even throughout the festive season, especially if there are delays in the progress of legal consultations or complex legal cases. 

To say it in appropriate professional ways that provide real value for them as well as for your business, here are seven reasons branded corporate gifts could be the perfect solution.

#1 Tangibility shows sincerity.

In the Internet-connected age, it is all too easy to say ‘Thank You’ with words or emails, or even through blanket statements, images or videos on social media. Taking the effort to create and send individual gifts of useful items shows your thoughtfulness and sincerity. It also suggests your firm is successful enough to have the budget for appreciation gifts. For example, give a memorable gift of fine wine with custom branded packaging.

#2 Association with useful quality items.

Thoughtful and useful corporate items like stunning desktop calendars and elegant yet sturdy drink coasters help to connect the experience of “This item is useful” with “The associated law firm has got my back”.
 

#3 People enjoy being appreciated.

Whether you practice family, property, commercial, public, taxation, or other areas of law, showing client appreciation in tangible ways can make them feel good and makes you feel good. It is after all the season for goodwill. Corporate gifts create a positive emotional connection between your clients and your business. 

#4 Nurture top-of-mind recall with repeated use.

Whether you print branded content like your firm’s logo directly into corporate gifts or produce durable quality labels or stickers to put on practical gift items that can be used repeatedly, you can nurture top-of-mind recall. This is done through positive brand association initiated by the actions of your clients when they use your branded corporate gift items as part of their daily life. There is less advertising imposition. 

#5 Direct branding exposure.

Visual exposure to your logo and other corporate elements (like your brand colours, purpose statement and such) helps clients store your business better in their memory for easy retrieval when the need arises. 

#6 Affordable choice of items.

Corporate gift providers and high-calibre printing companies like us can provide classy yet cost-effective items that won’t burn a hole in your budget when produced in quantities enough for distribution to all your clients. 

#7 Efficient use of your time.

When it comes to branded corporate gifts, consider outsourcing this client-nurturing and brand building activity to Clockwork Print as your print marketing solutions provider. Our experienced directors and staff can recommend which printing ideas, techniques and materials work best. Here are some of them:

• Desktop Calendars
• Custom Gift & Packaging
• Coasters & Wind Glass Holders
• Any custom corporate gift items to consider

Clockwork Print, your partner print marketing

To connect with us, and get more ideas on marketing your law firm effectively at all stages of the buyer funnel, please see our webpage devoted to helping the legal profession succeed through print marketing solutions.