People assume that ‘print is dead.’ But before you rule out an entire medium, take the time to work out what your business needs. And we’re not just saying this because we’re in printing services.

Here’s the thing. When we think of print, we jump straight to magazines and newspapers. No matter what industry you’re in, printed collateral, like business cards, flyers, brochures and banners, will help you tell your brand story. See, there’s a difference between promotional printed items and advertising in print media. This is the distinction many businesses don’t see when they rule out print.

Let’s put this into perspective. When you’re in a meeting, does a client or a new prospect ask for your business card or Facebook handle? Your card, of course. So, rest assured, print is not dead – it’s simply evolving.

What we’re saying is you need both.

Create an intersectional print-digital marketing plan.

Instead of ruling out print altogether, connect your activities to your digital efforts. This is a great opportunity to track consumers from print to digital (and vice versa).

Leverage social media.

You can have a lot of fun with your social platforms. Engage your customers, instead of simply talking to them. Maybe you could use your print campaign to boost your social media followers. Let’s say you’re a gym and run a competition using flyers to drive traffic to your Instagram page. Prompt your members to post a photo of their health journey, tagging the gym, for their chance to win a free 12-month membership. See how you’re using both platforms and enticing people from one to the other?

Seek and reward feedback.

Do you have an older customer demographic? You know they don’t ‘hang out’ on Facebook or YouTube, so how do you connect with them? You guessed it, print. Send them a letter in the mail, encouraging them to share their feedback or refer a friend. From there, you can direct them to a specific page on your website dedicated to submitting testimonials. Once they’ve submitted their comments, you could present them with a ‘thank you’ offer.

In all your printed materials, incorporate calls to action to give your customers a clear journey to take over to your digital channels (if that’s where you want them to go).

Build community.

Some of today’s biggest brands are using print to drive (and nurture) community. AirBnb is a great example. The accommodation giant releases a quarterly travel magazine, Pineapple. The first copy went out to 18,000 registered hosts worldwide.

AirBnb added a corporate magazine into their content marketing mix to, of course, drive more people to book their stays online through their website.

Before you abandon print, first redefine what it is and how you can use it to generate interest and contact with your business. See if there’s a need for it. Have fun, be creative and be active where your competitors aren’t.

And when you’re ready, we’re here to talk about any print marketing opportunities. To get started, you can contact us on 08 6254 9999.

Have you attended any expos recently? Expos offer a unique opportunity to connect with a large group of people who are interested in what you do. Maybe you run a gym or a health food shop and there’s a fitness expo coming up. Setting up an expo or trade show site display, puts your business in front of individuals, groups and complementary businesses who already love your industry.

But, with expos, you’re in a large room with dozens of other brands, so it’s important to prepare your stand to attract the most attention. This was the motivation behind creating our expo packs – to leverage that face-to-face contact with potential customers as they’re wandering around. Our expo packs make the planning process stress-free, providing you with all the essential printed items you need.

They come into two options: ‘Lite’ and ‘Pro.’ For example, in our ‘Lite’ package, you’ll receive a branded pull-up banner, 250 business cards, 500 colour flyers and 250 brochures. Our ‘Pro’ option includes these items, plus a fabric wall display and a brochure stand. All inclusions are portable, reusable and robust, so you can continue to use them for future expos, conferences and even in your workspace reception.

Need something specific? Just ask, because we have a wide range of add-ons, such as pedestal stands, carry cases and counter displays.

Now you’ve got your printed collateral sorted, here are some other things to think about.

Make your expos & trade shows a success.

It’s helpful to think about your budget and what else you need to organise. Are there specific team members that you’d like to present? Plan who will be speaking to expo attendees. Always have at least two or three people there, just in case someone needs to leave. 

Write down any goals you have for the expo and communicate them with your team. Is it just for brand awareness, or will you present your guests with a special offer or call to action to get potential client details? Clarity is essential to maximise the opportunity. Take the time to train any staff on what to say, how to communicate, and ways in which to steer the conversations to prompt action.

Even though you have a stand, this doesn’t mean you can’t wander around and network. With your three (or more) staff there, you’ll be able to do this. Take turns joining attendees and walking around the expo. Talk to different companies, suppliers, distributors and the attendees themselves. Strike up conversations and encourage them to come over to visit your stand.

Think about how you can be as interactive as possible and don’t feel like you have to wait for people to come up to you. The more involved your audience, the better. So, when they’re at your stand, ignite that two-way conversation, don’t go straight for the sell, and learn about their needs.

Pick your expo pack today.

No more stressing out, frantically organising your items pre-expo. It feels good to be prepared, doesn’t it? Your potential customers will love it, too. Contact us on 08 9321 0877 or email us at clockwork@qualitypress.com.au to find out more about our expo packs.

Print marketing probably isn’t the first thing that comes to mind when you think of eCommerce website promotion. But, think about it. Potential ‘offline’ customers are much less likely to find out about your online store, than those who regularly peruse Facebook, Instagram and blogs. By investing in printed collateral, you have an opportunity to connect with more leads.

Also, if you operate a bricks and mortar store, and have recently gone online, a simple one-page print out promoting the new website can direct your customers who already buy from you to your online site. You could also add something like ‘20% off your first online order’ on the leaflet with a discount code to further encourage new customers.

You can promote your eCommerce store in many ways. Print marketing and advertising, for example, are being more and more under-utilised. But this leaves a large, untapped cluster of people that, most likely, also shop online and would be interested in your product. Print collateral is still the most trustworthy marketing tool. And, in a saturated digital space, investing in print materials can give your online store an edge above your competitors.

Let’s look at three print tools to consider.

Increase shoppers to your stores (both of them).

Like we said, there are plenty of ways to do this, so have a bit of fun putting yourself in the mind of your customer and think about where your customers might spend their time. This brings us to our first suggestion:

Brochures & flyers

Capture the attention of passer’s by at places like restaurants, cafés, shops, and hotels. Let’s say you’ve launched a new fitness clothing eCommerce website. Visit the big gymnasiums in your city and ask if you can leave a few dozen brochures, flyers and leaflets on the counter. See what you can offer them, so it’s a win-win for both businesses. Maybe you can create a specific set of flyers for every business, with their own discount code (that they earn 5% from, too).

Letterbox Drops

If you do it right, letterbox drops are extremely effective. Give people a reason to jump online and check out your online store. Do this with a coupon code that’s valid for the rest of the month. Think about their pain points, like buying something from a company they haven’t heard of. A simple fix for this could be offering a 14-day money-back guarantee.

Product Catalogues

While this printed project is a little more involved, it can pay off if you position your catalogues in the right location. Think about selecting half a dozen brand partners who can promote your online store to their customers. Consider focusing on your high-end products for your catalogue to maximise your ROI.

There are plenty of other ways to promote your eCommerce store. Don’t ignore important marketing channels, like print, just because your business is operating online.

Clockwork Print can not only print your physical marketing collateral, we can design it too. Ensuring you have high quality designs that capture the attention of potential customers and drive sales. Get started today, you can contact us on 08 6254 9999.

Another timeless tactic of getting people through your doors is via a letterbox drop. Maybe you own a barber and you’d like to fill up the remaining spots in your schedule for December. You could add a coupon or discount offer to the flyer, with an expiry date of the 31^st – or, even better, the end of January to fill appointments well into the new year.

Direct mail has always been an effective way to connect with people, but tasteful design is essential, as you want them to like it enough to read it. The easiest way to ensure they read (and use it) is to add an incentive. Make your direct mail holiday-themed, with an end-of-year sale that would spark their attention.

In a shop setting, you could add desktop marketing displays to stock and sell extra items on the counter. Maybe you could pair it as a gift with every purchase over a certain amount to increase sales. While you’re speaking to new customers, why not use this opportunity to introduce a loyalty card?

Even something as simple as good old-fashioned Christmas cards can make an impact. When was the last time you received a personal card in the mail? It’s probably been awhile. Make your customers feel valued and this will get them thinking about your business, subconsciously. 

Get your prints done before people ‘clock off’ for the year.

Use Clockwork Print’s design and printing team to sort out all your holiday-themed prints. From festive gift cards and ‘merry’ signage to store floor collateral and mail-outs, there are so many ways to stay busy during this period, no matter what industry you’re in.

Our team can bring your designs to life quickly, so you can maximise this important time of year. Contact us on 08 6254 9999 to get started.

It’s Friday night and you’re feeling like… Indian for dinner. So, you grab your phone and search for restaurants close to you. That’s one way of finding new places to eat, but, we’re not always this proactive or intentional about our food choices.

Sometimes, we don’t even know we want something…until we see it. For a restaurant, this is a huge plus. It gives you the opportunity to promote and entice. From menu flyers through to street signs, there are plenty of ways to ignite people’s taste buds by utilising print as a marketing tool.

We’re going to go through three of our favourites in this post.

Get your marketing aromas working with these ideas.  

Every house has a ‘takeaway menus’ pile. Whether they’re found on the fridge or in a dedicated drawer, we all have our collections.

1. Letterbox drops

There’s a difference between receiving junk mail and collecting menus from local restaurants.

Whether it’s a flyer with your list, a special voucher, a buy one get one free or a more comprehensive print out about your restaurant, letterbox drops can be beneficial.

When cleverly designed, you’ll capture their attention and give them a reason to keep it (such as deals that can only be redeemed using the leaflet). You can even create a time-sensitive voucher to instil some urgency.

• Loyalty & discount cards

If we had to pick an industry where loyalty and discount cards dominate, that would be the food industry. You’ve probably got a couple of cards from your favourite cafés. Have you ever thought about creating one for your restaurant? The best part is that every loyalty card is different.

You can offer one free meal whenever a customer spends over $150 or structure it on the number of visits. Get creative, gauge what works best with your customers, and increase repeat business.

• Window stickers & A-frames

If you’ve just moved locations or merely want to attract more foot traffic, A-frames are a great way to do this. Retail shops do this well, but it can be just as useful for restaurants and eateries – particularly if yours is hidden down a lane-way, side street or nook (many of the best places are).

And when you’d like to change the design, that’s easy with the slide or snap-in A-frames. These ‘street signs’ are durable and easy to move, so you won’t break out into a sweat bringing it in at night.

There are also plenty of other printed resources you can leverage, such as outdoor posters and small format point of sale. If you’re unsure which printed marketing material will best suit your restaurant, talk to the team at Clockwork Print.

We support many of Perth’s restaurants to help bring more customers in by leveraging the power of print marketing. By partnering with us, you’ll get both a design and print firm ready to assist. From the designing to handing you the printed materials, we take care of it all. To get started, contact us on 08 6254 9999 or email us at clockwork@qualitypress.com.au.

Who doesn’t love receiving a free coffee or a discount? If there’s a café you visit regularly, getting those 10 coffees won’t take you long. It could be one free cup every two weeks. Loyalty cards are a win-win for customers and businesses.

Loyalty programs are a popular marketing tool for all types of businesses. They’re a great way to encourage your customers to keep coming back, as you’re rewarding their purchase behaviour. You’ll get to know these people better, too.

There are plenty of ways you can launch a loyalty program. Whether it’s offering store credits, faster service, prizes or discounts, the cool thing is, it’s up to you (and almost every kind of incentive works).

Let’s have a look at why so many companies are introducing loyalty programs into their marketing.

The card every business (and their customers) should have.

Check your pockets and wallet. We bet there’s a loyalty card lying around somewhere. Here’s why they can work for your business, too.

• Increase sales

While you might have a steady flow of customers, how many of them are repeat buyers? The people who return to your business regularly are extremely important because you can rely on them. A loyalty card is a nice incentive to encourage repeat customers and to reward your repeat customers.

• Reduce marketing costs

By having a steady flow of customers, rail hail or shine, you don’t have to invest as much in advertising and marketing costs. It’s more difficult (and expensive) to reach new customers than it is to nurture your current ones.

• Foster deeper connections

By seeing your customers regularly and having conversations with them, you can find out what they like and don’t like, their needs and feedback. If you’re looking to introduce a new product, the strong relationships you have with your loyal customers might give you the space to test it.

• Boost your reputation

Your customers might have your loyalty card on their fridge or a side table near the front door. It might be seen by friends or family, who are looking for a product like yours. The card becomes a form of subtle advertising, as it might spark a conversation about your product or reaffirm your brand.  

• Keeps your customers happy

Most importantly, a loyalty card ‘shows’ your customers that you care about them. Welcome return customers and add a little ‘thank you’ line in the design to sweeten the interaction. Your customers want to feel appreciated and connected to the companies they deal with. Then they’ll bring friends! A loyalty card is a simple, effective way to do this. 

Loyalty card designers.

Your loyalty cards don’t have to be big. Think about the size of your business card. Something that fits easily into their purse or wallet (so it’s always on them). Talk to the team at Clockwork Print. We create loyalty cards that your customers will pick up and actually use. The best part? We offer the full package; the design and the printing. To get started, contact us on 08 6254 9999 or email us at clockwork@qualitypress.com.au.

Flyers are one of those marketing tools which, when done right, can do wonders for your business. We’ve all been at an event and taken home a flyer and looked at it properly later, when we were ready to digest the information. Therefore, the quality of your flyer printing plays an important role in the success of a campaign.

Flyers are the perfect size. They’re not too big, like a brochure can sometimes be, and people are more likely to pick one up. Flyers are a low-cost, high-impact marketing tool that can help you stand out. Even if your marketing strategy is mainly digital-focused right now, having a set of flyers on-hand for events, networking and conferences can be extra beneficial.

The components of eye-catching flyers.

People know a good flyer when they see one. There are design rules that can be followed to make sure your flyer gets noticed, picked up, and then stuck on your prospect’s fridge. Longevity is the aim, here. So, how do you achieve this?

Follow these five flyer creation must-haves.

• A catchy headline

This is an important one. Short, creative headlines work well for flyers. There’s not a lot of space for long copy, so put your advertising skills to the test and brainstorm punchy headlines. Think about the emotion you’d like your words to evoke. You can include activating words like: easy, secrets, unlock, finally, free, how to, discover and avoid. 

• Add graphics

No flyer is complete without an image. You know the saying: A picture tells a thousand words. And this couldn’t be truer for a flyer. Consider what words you’ll include, then how an image can reaffirm your message. Because, working together, that’s your all important attention grabber.

• Sell the features & benefits

It’s natural for us to want to talk about our business. But, your prospects really need to know what the benefits are for them working with you. This is what drives their buying decisions – what’s in it for them. Keep the language conversational and personal, using the words ‘you’ and ‘yours.’ 

• Include testimonials

While no one can talk about your business better than you, it’s also important to add your customer’s focus in there, too. Include their first and last names, and if possible, their contact details. The more information you can give, the better. The goal is to gain as much trust as possible, especially if people have never heard of your business before.

• Call to action & contact details

Make it easy for the people with your flyers to contact you. Include a call to action, which has your phone number, email, website and address. If you can, consider adding a special or incentive on the flyer to encourage them to call you now – and to hold onto the flyer for longer.

Like always, Clockwork Print can take care of the whole process – from the initial design consultation and conceptualising, through to printing and (re-prints). To get started, contact us on 08 6254 9999 or email us at clockwork@qualitypress.com.au.

There are certain industries where printed materials are an important marketing tool. Real estate is a perfect example. If you’re a realtor, you know how hard it is to compete against the dozens of agents in your area. Use printing as a tool to stay top of mind with your potential customers.

Let’s look at these two options. The first real estate agent comes prepared to a showing with a presentation folder that include a business card, property information, and a one-pager about the property firm. Then, another agent shows that same property, but lets his or her potential customers walk out without anything to refer back to.

Can you guess which agent those people call? Yep, the one with the printed marketing materials. Even if the reason is as simple as ‘I can find their number quicker’, they will call the first agent.

If you’re in the real estate industry, consider investing in these three tools to help promote your services.

The best real estate print products.

Yes, technology offers a wide range of opportunities to connect and communicate with potential customers, but it shouldn’t replace these printed items.

• Business cards

There’s one marketing tool that will always be useful: the business card. Yes, you can save numbers in your iPhone, but you might not remember the name of the person or company. Business cards are a cost-effective way to ensure your potential clients remember you. This also gives them a quick and easy way to contact you. Design your cards strategically, so the first thing people think of is ‘oh, yes, him (or her)’.

• Flyers & appointment cards

These two go well together. When a potential client books a time to meet with you, send them an appointment card, stapled to a flyer. Again, they can put this on their fridge to remind them of the appointment, as well as learn about you prior to the face-to-face contact. You can put your experience, industry acclaim, client reviews and other information relevant to them right now on the flyer. It helps set the tone for the appointment.

• Banners

One of the most important printed items for realtors are outdoor signs and banners. They’re a great way to bring in people from the street into properties on sale or being auctioned. Large outdoor banners don’t go unnoticed, and the new house you’ve just put on the market won’t either.

Stationary items and brochures are also other good printed tools that can be used by realtors. With the large number of houses that your prospects will be visiting, it’s important to do everything you can to stand out. Something as seemingly small as a business card could be the difference in getting that call back.

Let Clockwork Print handle your marketing collateral, while you do what you do best. Selling! To get started, contact us on 08 6254 9999 or email us at clockwork@qualitypress.com.au.

With so many marketing options available to you today, it can be difficult to know which way to tell your brand story. But there’s one (very underrated) marketing tool that we’re going to explore the benefits of. That’s pull-up banners.

Banners tell a story, and quickly. Given the few seconds you usually have to capture someone’s attention, a banner is one of the most effective ways to do this. They’re large, affordable and portable. Whether you’ve got an expo coming up or are moving to suburbs and want to tell people that you’re new to the area, a banner can easily do this.

Let’s look at a few of the main reasons why pull-up banners can help ignite your marketing.

• Quick to assemble

If you do need to move your banner, it’s easy to pull up and down. It’s a retractable system, so you don’t need longer than a few seconds to do this. And the strong, flat base will keep it stable and sturdy.

• Easy to store & transport

Would you like to take it down for a few weeks while you run another promotion? Simple. You won’t need much space to store it either. If you’re travelling to an event, it’ll fit just fine on the seat of a car. It won’t crease or bend in the process, so you don’t need to worry about any surprises when you open it up.

• Compact

You don’t need a big area to open it up.  Because it’s vertical, a pull-up banner requires very little space. You can put it almost anywhere. This means that you can promote your brand message almost anywhere.

• Long-lasting

Given the material that they’re made of, banners are a great marketing investment. They’re lightweight and come in a carry case to further protect it – at least ours do. They’re also UV-resistant, so if you have them sitting outside, the sun or weather won’t fade or damage them.

• Eye-catching

Pull-up banners, like billboards & posters, grab people. With thought-provoking design and clever copywriting, they’re one of the most entertaining ways to ‘sell’. With an image, a few words and your logo, a pull-up banner will bring your brand to life (and to the forefront of your prospective audience’s minds).

Banners are also affordable to produce, so you can add more than one to ‘sell’. Given how tall they stand, your prospects will see them at eye-height. You can use banners to display, engage and connect with people in all types of settings – POS, expos, trade shows, events, and exhibitions.

Use this effective marketing tool to set the mood, tell a story, promote a sale, or instruct people to do something.

Our graphic designers specialise in pull-up banners.

Want to jazz up your reception area? Maybe you’ve just moved and are holding more meetings in your boardroom. Looking to bring in more foot traffic? Pull-up banners are a great way to do this. With a beautiful design and concise message, a banner can tell your brand story in a new, engaging way.

Banners are portable, so you can move them around the office and bring them to events.

Contact our pull-up banner specialists today on 08 6254 9999 to find out which size and style will best suit your needs.

Your advertising just got a lot more interactive.