The value of corporate gifts

The real value of corporate gifts is that they show people associated with your business that you appreciate them and your relationship. Promotional gifting also acknowledges your clients’ and employees’ role in the success of your organisation, and says you couldn’t do it without them. At Clockwork Print, we specialise in corporate gift ideas and can help you to create imaginative corporate promotional gifts that your clients will love, and which show how much you value them.

What is corporate gifting?

Corporate gifts are an effective way of establishing or maintaining relationships with stakeholders, be they clients, prospects, suppliers or employees. You therefore need a variety of branded corporate gifts that reflect these different relationships.

For instance, stationery corporate gifts can be presented to clients and prospects as an aide memoire, as corporate pens or branded coasters are constantly used and so ensure your name and contact details are always available. For employees, corporate Christmas gifts demonstrate the extent to which they are valued in a tangible way.

No matter the recipient, the principle behind custom branded promotional gifts should always be to make a connection, to establish relationships, and to reflect the values of your organisation.

The impact corporate gifts can have with your clients

Personalised corporate gifts are one of the most effective ways of making an impact on clients. Whether it’s a simple present like custom acrylic coasters, or something more elaborate, personalised gifts demonstrate a degree of care that reflects positively on your organisation.

Our custom design team specialises in creating customised corporate gifts, and these personalised branded corporate items not only aid brand recognition, but also show you are prepared to go the extra mile for clients you value.

The advantage of corporate gifts for your business

When it comes to your client base, there will generally two key audiences —  your existing clients, and those who you hope will become clients in the future.

With the former, corporate gifts are a way of strengthening the value of your brand by making sure it is instantly recognisable and always in the forefront of people’s minds through effective use of your logo, brand colours or key messages.

In addition, personalised corporate gifts for high value clients can strengthen the relationship you already have. The Clockwork Print in-house design team can work with you to create a variety of personalised gifts that will show your appreciation for your most valued customers.

When it comes to potential clients, there are a range of corporate gift ideas that are effective for garnering attention. If you’re being represented at a trade fair or conference, for instance, corporate event goodie bags are a helpful means of promotional gifting.

If done effectively, branded corporate gifts can therefore grow your business’ profile, increase brand recognition, and help to create and maintain positive relationships with new and existing clients.

However, it is not only external people who appreciate corporate promotional gifts. They can be a fun way of rewarding employees, while high quality corporate Christmas gifts are an excellent way of showing appreciation for your team, boosting morale and creating a positive environment.

How Corporate Gift Strategies can benefit your business

It is important to have a strategy in place when it comes to corporate gift ideas, in terms of when you give gifts and the items that you choose.

Timing

You should consider promotional gifting to clients throughout the year as well as at Christmas time, when:

a) it is somewhat expected, and

b) your gift could get lost in a deluge. Gifts at other times, e.g., on the anniversary of when you first started doing business together, or on an important client’s birthday, etc., can have impact by virtue of being unexpected.

For employees, important milestones and special occasions are an ideal time for personalised corporate gifts, or they can form part of a rewards program. This strategy shows that you appreciate the value they add to your organisation, obtaining both buy in and loyalty.

Budget

Your corporate gifts strategy should also include how much you spend. Obviously you will have limits, but at the same time a gift that is obviously cheap or bought as part of a job lot is unlikely to be valued, and may in fact get a negative reaction from the recipient.

Therefore, it is helpful to establish an annual budget for promotional gifting that allows you to purchase appropriate items that have resonance and represent you in a positive way. You also need to ensure that it is equitable, especially when giving gifts to employees, as a discernible discrepancy in price may send a message that you do not intend!

Where to buy corporate gifts in Australia?

We are here to help you devise and deliver an effective corporate gift giving strategy. Get in touch with Clockwork Print to find out more about our creative corporate gift ideas, plus the full range of personalised corporate gifts we design.

For more information, contact us on 08 6254 9999 or email us, and we will be happy to help.

Do the people near your office even know you exist? 

How do you establish in their minds that your law firm is the best ‘go to’ answer if they need your particular type of legal advice?

Last month, we started to talk about WHAT your law firm could do to connect better with more people in and around your local community (to let people know your law firm exists and get them to remember you when they need legal services). 

This month, we provide some examples of HOW to let more people know your law firm exists with repeated marketing exposure from one fixed-cost investment. Two ways to increase awareness in your neighbourhood and boost your marketing impact are outdoor billboards and business signage.   

Outdoor billboards increase brand awareness

Quality signage boosts brand equity

Brand equity is the perceived value of your business, not just online, but when prospective clients visit your office premises. This is because tangibility can express reliability and increase trust.

• For example, a law firm located in a modern building in a bustling business precinct would invite very different first impressions of trustworthiness from a practice located in the front room of the lawyer’s home in a remote neighborhood.
• If two law firms exist near each other in the same neighbourhood and building, the one with professionally produced signage with quality design and materials will make a better branding impact than another with no business logos displayed, or a text-based sign printed on flimsy A4 paper secured with masking tape. 

Tangible ways to signal to visitors that your business is reliable and welcoming include signage that directs first-time visitors to find your office easily. Do a walk through as someone who is visiting your business for the first time, and note the spots where clear signage could direct them confidently and clearly to your office. Options are:

• building-mounted signage, 
• portable A-frame directional signs, 
• flag banners and vinyl banners, 
• branded shop front design, 
• window decals and door signage,
• A prominent business name ‘shingle’ over the front door 
• floor decals with directional marketing, and more. 

Additional ways to help people feel safe during COVID times are:

Increasing your marketing impact with Clockwork Print 

• directional social distancing discs on the floor, 
• touchless sanitising stations with branded wraps, and 
• plexiglass barriers at high-traffic reception areas. 

Why attend mining industry tradeshows or other events?

Research suggests that the compelling marketing reasons for being involved in tradeshows and exhibitions include:

• Providing the unique experience of meeting lots of prospects, customers, suppliers and resellers face to face at once.
• Effectiveness in brand awareness, lead generation, and relationship building.
• 38% lower conversion cost compared to a sales call alone. 
• 82% of attendees influence buying decisions. 
• 77% of executive attendees discover at least one new supplier. 

Australian mining event calendar 2022/23

Get the most out of your print marketing investment for trade shows by exhibiting at several events. There are plenty of Perth-based events to choose from, as well as great events in other states (please check with each organiser in case of updates due to changing COVID guidelines). 

Start Date	End Date	Event Title & Scope
Tue, 15, Feb22	Thu, 17, Feb22	21st RIU Explorer’s Conference – Major Australian forum for the junior resources sector’s mineral exploration companies and emerging new miners.
Tue, 8, Mar22	Wed, 9, Mar22	Academics World 1180th International Conference on Mining, Material, and Metallurgical Engineering (ICMMME) – Leading academic scientists, researchers and research scholars gather to exchange and share their experiences and research results about all aspects of Mining, Material, and Metallurgical Engineering.
Wed, 4, May22	Thu, 5, May22	Minesafe International Conference – Share operational achievements and challenges and showcase new workplace safety innovations. Covers current and emerging health issues, legislation and regulations, policies and strategies, risk management and critical controls.
Sun, 29, May22	Tue, 31, May22	MetPlant Conference 2023 – World’s best practice in metallurgical plant design and operating strategies.
Tue, 21, Jun22	Wed, 22, Jun22	Open Pit Operators Conference – Discuss current and future challenges impacting open pit operations, along with the opportunity to visit and experience small to large pit operations in soft and hard rock.
Tue, 6, Sep22	Wed, 7, Sep22	Energy and Mines Australia Summit – One of the world’s most dynamic markets for renewable energy, electrification and decarbonisation in mining, showcasing low-cost, low-carbon energy options for mining operations and processes.
Wed, 14, Sep22	Thu, 15, Sep22	Lithium Battery and Energy Metals Conference 2022 – Discover the latest research, developments and innovative technologies relating to lithium and its expanding market.
Wed, 12, Oct22	Thu, 13, Oct22	WA Mining Conference & Exhibition – Showcase WA’s technical and digital innovation across the entire mining value chain. Integrate the innovation and research ecosystem while addressing the social and environmental standards driving a more sustainably conscious industry.

Yet family lawyers, like any other professional, still need to communicate what they do to prospective clients. While what law firms say and claim may be restricted in terms of marketing speak, the mediums or channels by which these messages are conveyed can still communicate reliability, trustworthiness, and professionalism. In this regard, print marketing provides versatile solutions to achieve positive marketing outcomes for the family law firm—in ways you may not even have thought of. 

Tangibility creates trust

The family law firm prospect’s customer journey may start with something intangible, like a Google search or recommendation from a friend or community organisation. But they will soon want to suss out the law firm and family lawyer in person. Then, what they see, hear, and touch (i.e., any tangible touchpoints associated with the law firm) will shape their perception affecting their decision, “Do I want to engage this firm as my family lawyer?”  
 
Imagine the difference in level of trust that is inspired in a prospect’s mind by a visit to these two hypothetical law firms assumed to have the same professional legal capability:

Of course, no legal client would use print marketing as the primary criteria for choosing a family lawyer, yet it is clear that quality print marketing supports the strong branding of a professional, trustworthy and reliable firm. 

Why print marketing?

The cost of marketing materials may be seen as an expense, but investing in quality goes a long way to create positive perceptions of your brand at multiple touchpoints with your law firm. Positive perceptions encourage a feeling of safety, emotional connection and trust. Research outcomes for print marketing speak for themselves.

The Internet may have given us widespread digital marketing, but print marketing and advertising regularly come up tops in studies as more reliable and trusted forms of persuasion. 

• Print media trumps digital because of its higher sensory and emotional impact during content review, recall, purchase willingness, and subconscious desirability.
• 82% of people surveyed by Marketing Sherpa trust print ads more than TV, mail, radio, or other ads.
• 80% of consumers take action after reading a print advertisement.

Last month, we shared a handy Australian Mining Event Calendar 2022/23 and tips for mining vendors on how to ‘Organise your print marketing assets early to maximise your impact at mining trade expos’. 

Today, we focus on mining recruitment and labour hire companies: How to maintain positive associations with mining employers and potential recruitment candidates throughout fluctuating hiring cycles in a COVID-adapted world. This blog post covers:
Mining recruitment landscape 2022

• Challenges for mining recruiters and labour hire companies
• Opportunities for mining recruiters and labour hire companies
• Handy checklist of print marketing solutions

Mining recruitment landscape 2022

Australia’s mining workforce exceeds 270,000 personnel and the industry has grown by 23.1% in the past five years.

• Understandably, COVID had a sharp negative impact on the sector in 2020, causing a steep -12.1% dip in annual growth in 2021. 
• However, there has been a quick partial bounce-back to a less severe protraction of -1.18% in 2022, and the five-year average is still positive at 4.1%. 

The initial steep disruption of COVID seems to be over, and high vaccination rates herald a shift that will see us living a new normal with COVID in our midst. 
The next five-year forecast for the Australian mining sector is optimistic, as the industry is expected to continue with recovery. Furthermore, more than three out of four mining companies worldwide are increasingly digital mining operations to boost safety and productivity.  
What will 2022 bring? 

Challenges for mining recruiters and labour hire companies

Mining recruiters and labour hire companies juggle both COVID-specific and existing pre-COVID issues related to the supply and demand of the mining workforce. Collectively, these challenges are:

• Talent shortage. Insufficient local talent, requiring importing of talent from other Australian states as well as overseas. During COVID restrictions, the supply of both specialist and non-specialist mining jobs are even more acutely affected. 
• Skills and labour shortage. The short supply is due to insufficient appropriately trained or experienced personnel for specialist mining roles as well as new tech-enabled mining roles.
• Strict entry requirements for employees. More stringent criteria include relevance of experience, regulatory mandates, licensing compliance, as well as criminal and drug use profiles. 
• Employer disadvantage in labour hire models. Employers report having to deal with contractor disloyalty, inflexibility and higher cost of labour when dealing with labour hire companies.

Opportunities for mining recruiters and labour hire companies

The most successful mining recruiters and labour hire companies find ways to keep adding value to both mining employer clients and recruitment candidates. They do well to review how they keep both groups happy, and get better at matching supply with demand in ways that they may not have considered before.

Stake a bigger presence at expos and events

Seize opportunities to make new connections with interested potential candidates and mining employers alike en masse. 

• The next recruitment fair in Perth is the Careers Expo 2022 on 12 to 15 May 2022 at the Perth Convention and Exhibition Centre.
• Attend mining events like those on this list of upcoming mining events for 2022 which are held in Perth as well as online.  

Explain your value better with tangible marketing assets  

The advantages that your business provides potential mining hires are plenty for the potential employee. They can get a quick and easy feel for the work culture of a mining company, and enjoy flexible, interesting and varied work projects. They will be supported in the whole recruitment process.   
When wooing potential candidates, if you can leverage the huge variety of print marketing solutions to interact tangibly with prospective candidates, your business is more likely to make a lasting impression on them. 

Connect with apprenticeship programs

Evangelise roles in high schools and facilitate the discovery of more talent with the right aptitude and skills, and facilitate their enrolment in attractive apprenticeship programs. 

Collaborate with training providers

Collaborate with private and public educational institutions to discover and facilitate the supply of skilled mining talent. Invest in helping them understand what you can provide through workshops and presentations.

Mine passive recruitment market 

Find skilled talent not yet in the active job search market, nurture relationships, and simplify processes to facilitate more successful job transfers. 

Tangible marketing assets

For successful apprenticeships, training collaborations, and wooing passive employee prospects, you want to step forward with a strong and confident brand presence at face-to-face information sessions, Zoom meetings, and discussions. Make sure you are well-supported by marketing assets like convenient pull-up banners and professionally designed and printed marketing collateral.

Why Pull Up Banners & Vinyl Banners are Crucial for Your Business Now More Than Ever

It’s been a long haul, but there are clear signs that Western Australia is starting to re-open and get back to work. The WA Recovery Plan, released by the state government on 26 July 2020, details the priorities for economic recovery and the assistance available for businesses in a number of key sectors.

At Clockwork Print, we are specialists in helping all types of business to raise their profile and increase visibility, which is more crucial now than ever. Our comprehensive range of marketing solutions can help you get your name back out into the market once more, and so if you’re looking for banners as part of your expo & trade show displays, or any other type of marketing and print solutions, our custom design service can create a variety of eye catching and cost-effective promotions.

Trade Shows are Back!

Expos, conferences and trade shows will play a vital role in helping businesses re-establish their name. This is, however, going to be a competitive space in which to operate, so it will be vital to find ways to get noticed.

Our pull up banners are an excellent way of doing this. We combine your logo, brand colours, images and key messages to create distinctive vinyl banners that will stand out at any trade show.

Marketing for Tourism and Mining Operators

There are key sectors that will be at the forefront of getting the WA economy firing again:

Tourism

Tourism is central to WA’s economy and is a highly competitive market. If you operate in this sector, it is essential that your marketing takes this into account.

We design banners, signs & displays specifically for tourism operators, including outdoor vinyl banners and custom-made banners which are highly effective in all types of environments.

Mining

There are major mining conferences across Australia in 2020, including the WA Mining Conference and Exhibition at the Perth Convention and Exhibition Centre on 14-15 October 2020.

This will be a huge event and exhibitors will have to compete for the attention of delegates. To help you, we design vinyl banners and custom banners that will get the attention you deserve in a crowded environment.

Indoor & Outdoor Marketing Materials

Many sectors require marketing materials that can be used in both indoor and outdoor environments.

Our pull-up banner design team can create indoor banners for a variety of applications, such as way finding, highlighting special offers, or showcasing upcoming events.

Likewise, we can design and manufacture pull up banners specifically for outdoor display. Our vinyl banners are fade resistant and weatherproof, and durable in all types of conditions. 

Getting the Arts Back into Action

There is no limit as to where pull up signage can be used, and it’s especially effective for arts and sporting events, both for marketing beforehand and at the venue.

Marketing Solutions for Cultural & Arts Events

There has been a significant injection of funds into the arts and culture in WA, and if you operate an entertainment venue or run a sports club, you need to let people know that you’re up and running again.

We undertake all types of banner printing and can produce a range of marketing solutions to promote your club, venue or event.

Looking to Design Pull Up Banners or Vinyl Banners?

If your business or organisation needs pull up banners, custom banner printing or any other marketing and print solutions, here are some useful design tips to consider.

Always Think About Your Logo

Your logo is how many people will recognise your business, and so pull up banner design needs to ensure that it’s prominent and easily visible.

Design as You Would Read

The direction of the text on a roll up banner is important, and the design needs to make sure that any words used are set out logically and straightforward to read.

Don’t Skimp on Images

Images are central to both indoor and outdoor vinyl banners, so it’s important that photos are high resolution and well cropped. This will ensure that the vinyl banner printing process reproduces your images to the highest standard.

Make the Best Use of Colour

Because vinyl banners are often displayed in busy locations where there is a lot of competing signage, it’s important that the colour scheme enables text and images to be clearly seen, even from a distance.

Don’t Stop at Pull Up Banners

As well as banner printing, we can help you design a full range of print marketing solutions, giving your promotional material a consistent and coherent design style.

Why Pull Up Banners are Effective Marketing Choices

Ultimately, it’s the versatility of pull up banners that makes them such an effective marketing tool. Both portable and durable, they can be used in all types of environments and can convey simple messages or detailed information.

If you’re appearing at a trade show, run an arts venue, or simply want a versatile form of marketing that you can use anywhere, a roll up banner is the ideal solution.

Where can I Organise Printed Banners Near Me for My Business?

At Clockwork Print, we specialise in all types of banner printing and design. Contact us by phone on 08 6254 9999 or email us and one of our team will be happy to help.

While Western Australia is leading the nation in terms of its response to the coronavirus and the
lifting of restrictions, with the state moving to Phase 4 on 27 June, the advice from the government
to the retail and commerce sectors remains clear — “WA businesses will be expected to ensure
their COVID Safety Plans are updated and continue to be implemented.”

Clockwork Print can help WA businesses put in place a range of protective measures that will not
only help to stop the spread of the virus in the community, but will also inspire confidence amongst
your customers and staff that you are taking appropriate steps to safeguard their welfare.

Actions Business Can Take To Mitigate The Effects Of COVID-19

While we are all eager to return to normal life as quickly as possible, businesses nevertheless have
an ongoing responsibility to protect staff and customers. Therefore, it is essential to have a COVID
Safety Plan in place, backed up with the appropriate systems, infrastructure and resources to keep
operating while providing a safe environment for all.

This should include education and training for staff, thorough cleaning and decontamination
procedures, along with easy access to hand sanitiser stands throughout your premises. You should
also be looking at installing appropriate physical barriers, such as acrylic protection screens, as
well as putting social distancing signs in place to help both staff and customers mitigate risk.

Protect Your Employees

If you are a business or organisation where interactions between staff and the public regularly take
place, there are measures you can take to ensure your employees can operate in a safe working
environment.

Physical barriers, such as acrylic protection screens, can be invaluable in this regard. They help to
ensure distancing practices are maintained, as well as limiting the potential for the virus being
transmitted between customers and staff. Cough protection screens also instil confidence in your
team and show the public that you are a responsible business taking public health seriously.
Easy to install, clean and sanitise, our sneeze protection screens are clear and shatter resistant,
making them ideal for retail and banking spaces, office reception areas, or anywhere people
interact on a regular basis.

Rethink Your Business Physical Setup

In addition to physical barriers such as acrylic cough screens, there are other steps in your business
can take to ensure that you are adhering to government regulations and providing a safe
environment for all.

Social distancing signs are important for maintaining awareness about keeping a safe distance
from others whenever possible. These are available in a variety of forms, including social
distancing floor stickers that provide an easy-to-follow visual guide at ground level, as well as a
range of wall signage that ensure people are aware of the guidelines.

Most businesses will have been making hand sanitiser available to customers and staff in a
temporary set up for some time, but as there are unlikely to be any changes in government
regulations regarding the provision of sanitiser, your organisation should consider a more
permanent arrangement that is more convenient, less unsightly and easier to maintain.

Hand sanitiser stands come in a variety of different configurations that can be placed in appropriate
locations around your premises, such as the reception area, bathrooms, meeting and break out
rooms, or anywhere where staff might prepare or eat food. Likewise, if your business conducts
transactions with members of the public, hand sanitiser stands should be publicly accessible as
well. This will help to encourage good personal hygiene, essential to ensuring that business
throughout WA can return to normal as soon as possible.

COVID-19 Businesses Will Look Different

It is hard to predict what will happen regarding COVID-19 and the further easing of restrictions.
However, what is more certain is that businesses and organisations will need to operate differently
going forward, and many of the changes that have been introduced as temporary protective
measures may ultimately become permanent.

Therefore, it’s essential that your business is as prepared as possible and that you have put the
appropriate protective measures in place.

Clockwork Print specialises in print and marketing solutions, and we are committed to helping
Perth’s businesses to adhere to COVOD-19 practices in a way that does not compromise your
company branding or identity. Talk to our in-house design team about the range of COVID-19
protective measures we can help you to install.

Contact us on 08 6254 9999, or email our team to find out more.

What is Flatbed Printing?

Flatbed digital printing is one of the most versatile methods for producing printed graphics, and the flatbed printing press we use at Clockwork Print enables us to print directly on an array of materials, including metal, wood, glass, leather, PVC, plastic film, tiles and more. This opens up an endless range of possibilities for your marketing, and is why flatbed digital printing can give your business greater reach.

How do flatbed digital printing machines work?

A flatbed digital printing machine is similar to conventional printers, in that the material that is being printed on passes through the machine and under the print heads so that layers of ink can be applied. However, there are differences that mark out a flatbed printing press from other printers.

This includes the integration of a UV lamp that dries or cures the ink as soon it has been printed onto the substrate. A UV flatbed printing machine can therefore print on all types of materials, as the drying process means that the ink does not slip or run off non-absorbent surfaces.

Flatbed press printing also uses a subtractive printing process, where the process colours cyan, magenta, yellow and black (referred to as CMYK) are subtracted from a white base. Desktop printers instead use an additive model, where the primary colours red, green and blue (known as RGB) are added to black.

In addition, digital flatbed printing also enables the application of spot colours, which are generated by non-standard offset inks and can be used to create a range of different effects, like metallic and fluorescent colours.

Clockwork’s range of flatbed digital printing mediums

At Clockwork Print, our high quality digital UV flatbed printing machines mean that we can produce marketing collateral, signage and printed graphics on a range of materials. No matter the sort of signage you need, we can create it in almost any type of media, and our UV flatbed printing services can produce signs, banners and other displays on:

• Glass
• Ceramic tiles
• ACM
• Acrylic
• Card
• Corflute
• Fluteboard
• Kapa
• Plywood
• PVC
• Smart X

Clockwork’s flatbed digital printing process

The flatbed printing process features UV light that instantly dries the ink printed on the substrate. It is this part of the process that marks out digital flatbed printing from other printing processes and enables lettering, icons and images to be printed on almost any type of surface.

Another significant benefit of our flatbed printing services is that the process produces greater precision and clarity in letters, logos and images. Also, the final product can be displayed immediately, so flatbed printing is ideal when a quick turnaround is required.

The UV and UV LED light in Clockwork’s digital flatbed printing services

Flatbed digital printing employs UV ink that can be cured as soon as it has been applied. Consequently, flatbed press printing enables marketing collateral to be created from a variety of materials, including non-absorbent surfaces like plastic, metal, glass and wood.

As well as ensuring that colours are vibrant, the flatbed printing process produces robust and durable signage that can be displayed in any location. Manual flatbed screen printing is also a rapid process, perfect when you need marketing materials in a hurry.

What are the benefits of flatbed digital printing?

Digital flatbed printing produces significant benefits, including precise images, crisp lettering and clear logos in a variety of media.

Our flatbed printing services also provide fast turnaround times and the ability to print on demand. It also produces strong, durable and lost-lasting signage that provides exceptional value for money.

How can Clockwork’s flatbed digital printing improve your business’s marketing campaigns?

At Clockwork Print, we ensure your marketing makes an impact across all media. We provide cost-effective wholesale flatbed printing for all types of applications, so whether you are appearing at a trade show, moving premises, launching a new product or simply want to showcase yourself, our flatbed printing services get your message out there.

How to prepare your files for Clockwork’s flatbed digital printing solutions

It is important that files are prepared so that they produce the highest quality end product. This means that artwork should be saved using the highest resolution possible, and created using CMYK colour separation. We would also recommend contacting our in-house design team to discuss the precise dimensions of your signage.

Where is the best flatbed digital printing services near me?

If you have any questions about the flatbed printing process in Perth, please feel to contact us on 08 6254 9999 or via email.

Of all the industries that can leverage print marketing tools, mining doesn’t exactly spring to mind first.  The reality is, over half of Australia’s mining companies are reaching out to prospects who know nothing about them.

As with all brands in every industry, reputation is everything. This is especially true for mining firms where communicating core values, equipment and service, capabilities and accreditations is necessary.

Statistics show that having a company website and attending trade shows are the two most lucrative marketing tools for mining companies. We’re most interested in the latter, trade shows.

Mining isn’t an easy niche to target. Yet, by attending trade shows and expos, you can improve brand awareness. For this reason, we’d like to focus on three essential print marketing materials that can help positively position your mining company. 

Signs & banners

Do you hold client meetings in the office? Welcome prospects with pull-up banners to introduce your brand and communicate your ethos. Signage for reception areas, on-site and at marketing events is another valuable tool in your promotional arsenal.

While we’re on the topic of visual aids, signs are also an essential tool for maintaining safety on-site. Workers need to be made aware of hazards, safety issues, and new procedures. Signs are an effective way to achieve this. Improve Health and Safety by adding signs, banners and displays to inform and remind your people and also protect your company.

Trade show display

We know trade shows are your second-most valuable marketing activity in the mining industry. Get prepared for your next event with a suite of promotional materials such as business cards, a well-designed expo-site, eye-catching signage, banners, brochures, reports and stationery items.

Does a mining company need these items? Well, yes, operate with the mindset of any business prospects who come into your booth.  They will engage with the information you present – and ideally, take it away in their presentation folder, to refer to later.

First impressions count, so take your booth design seriously, making sure it looks professional and engages, just like the image you’re expressing.

Vehicle graphics

Vehicle wraparounds serve two main purposes: to promote your business to the public and improve safety on-site.

We create various types of vehicle graphics, based on your needs. Would you like to increase brand awareness? Ensure all your vehicles look the same? Promote your company to the wider community? Let us know what impact you’d like to achieve. 

Mining companies and marketing are two phrases that don’t often go together. But, brand awareness shouldn’t be an after-thought. Don’t let operating within a niche environment restrict you from marketing your firm.

Be strategic, tailor your activities to your customer portfolio and let your print and signage collateral do the ‘talking’ for you – with you there to continue the conversations.

Yes, when we think of marketing, our initial impressions are dusty machinery and hard-working miners. But, your company, like other mining firms, propel wider industries and economies. These are stories that need to be told… and we can help you do this, with livery, trade show materials and vehicle graphics. Contact us now to discuss further how we may help!

Tell someone you don’t have a website and, chances are, it’ll shock them. It seems unbelievable that in 2019, a business can operate without a website. Branded signage doesn’t elicit the same jaw-dropping response. But guess what? Signage isn’t a nice-to-have. It’s equally important as having a website.

Let us explain.

Although a lot of businesses live online now, for any premises that involve physical customer interaction, impulse purchases and attracting passing attention, signage is essential. For local businesses, signage is, and has always been, necessary to bring customers inside. It can be used for both customer services and marketing.

If you’re a café, tucked away down a side street, placing a couple of signs (both on the adjacent main road and in front of the shop), can help guide customers. At the same time, it can attract new people inside who haven’t tried your coffee, food, books, gym or haircuts before.

Signage, just like your website, attracts & directs customers.

Online, your visitors navigate from page-to-page, finding relevant information. Signage performs the same role, physically. You might run a multi-level yoga and health studio. Signs can guide your customers throughout the space, finding the service they need.

However, unlike digital advertising that needs to be regularly updated for Google’s algorithm, signage is a one-time investment. Signs are as timeless as marketing materials get. Walk down your favourite shopping street and notice how many outlets use the same signage, for years.

The same goes for your business. Placing one sign on the main street with a constant flow of foot traffic can increase the number of people walking into your premises. And you never know if one of these will become your most loyal customer… and advocate!

If these people are in a rush or don’t need your product or service, at the very least a sign will position your brand in their mind. And guess who they will think of when they walk past next and do need what you offer? You, of course.

This is why creative design is essential for your suite of signs. It’s prime real estate to communicate your logo, tag line, offer and essence of your brand. Passers-by need to understand what you do quickly because they probably won’t stop.

Tell your brand story, in seconds.

We design and print various types of signs including A-frames, life-size cut-outs and roster signs. If you have a team of employees and regularly meet customers, your business can benefit from introducing signs. Share any ideas you have with us for the messaging and visuals.

If you attend regular seminars and conferences, let us know. We’ll tailor your signage based on these pop-up events so that you can maximise the use of this marketing tool. Our signage is easy to transport and assemble.

As a physical business, you might need to give your customers a little friendly nudge to come in-store. Creative signs give that wave, a smile and nudge. Contact us today to see how we can help!